How can digital media be used to develop wisdom?

Self-confidence without vision is not a concept of success

Summary

Sweden will undergo a gigantic social transformation in the coming decades due to the sustainability goals and the fourth industrial revolution. Politicians and citizens are unprepared for the future and the need for public wisdom development, and adequate education in schools, is very extensive. Wisdom4future believes that all types of communication tools should be included in this wisdom development process. Digital media in public service is one of these important tools.


Public wisdom development in digital media is efficient since:

  • most people spend a lot of time on digital media
  • there are a lot of fake news on digital media that needs to be addressed
  • many population groups can be reached
  • digital media works regardless of time and space
  • video benefits the public wisdom development process
  • cost-effective public wisdom development method
  • can change messages quickly
  • can be tailored depending on the focus group and geographical location
  • allows interactivity

Everything from high-quality digital TV productions to simple form of questions, facts, statements, wise slogans, positive images, role models, environmentally friendly initiatives, etcetera, fits into this proposal. The disadvantage is that face-to-face dialogue does not fit into the concept and that longer and deeper digital dialogues are less common so far. But wisdom development in digital media will stimulate reflection and IRL dialogues. We point out, in order to avoid misunderstandings, that public wisdom development in digital media is not about indoctrination. 

All digital tools that have a significant spread in society should be used, including adequate apps, which can increase the efficiency of public wisdom development. Possibly the proposal "Wisdom development through digital media" would be coordinated with the proposal "Digital outdoor communication".

What happens when we are exposed to these digital messages every day is that they go into our subconscious where they are processed and also become topics of conversation. In combination with, for example, adult development in workplaces, according to Wisdom4future´s proposal, wisdom development becomes even more efficient. In addition, the contrast between public wisdom development through digital media, and other digital advertising and superficial public opinion, can be thought-provoking in a positive way.

We believe that the state should be able to create its own digital money to finance the gigantic transformation required to achieve a long-term sustainable society, including public wisdom development through digital media. From a national economic perspective, we believe that public wisdom development through digital media is self-financing in the long run, as the positive effects in the form of reduced costs for societal problems will exceed the costs by a large margin.

The role of the state is to ensure a plan to involve different actors to stimulate the production of questions, facts, statements, wise slogans, positive images, role models, environmentally friendly initiatives, etcetera to be put in digital media, for example Facebook, Youtube, Vimeo, Whatsapp, Instagram, Facebook Messenger, Wechat, TikTok, electronic books, public service and TV-channels.

Additional information


Concepts

  • Broadcast: Means the broadcasts that take place linearly in the terrestrial network, via satellite and the simultaneous broadcasts of SVT's five program services that take place over the open internet.
  • Online: means other services that take place over the internet, such as linear broadcasts in SVT's special live channels and on-demand services, so-called pay-TV. They are also called
  • broadcasts and services on the Internet or the Web.
  • Public service: In Sweden, Public service is also a collective term for the radio and TV channels offered by Swedish Radio, Swedish Television and Swedish Educational Radio. The programs must be characterized by popular education ambitions, there must be a diversity of opinions, different interests must be met in terms of religion, culture and science and the programs must be of high quality.
  • SOM Institute: Is a center with a focus on research and seminar activities run by the Department of Journalism, Media and Communication (JMK) and the Department of Political Science at the University of Gothenburg.

Secondary material

Selected sources consist predominantly of books, articles and reports from well-known Swedish and international institutes, universities and newspapers. NOTE! Paragraphs in the "Background" chapter have in all cases been copied directly from sources without quoting, footnote only. Text has been copied and merged into a relevant whole based on the purpose of this document.

Background

The media market

Public service activities play a central role in democracy. The goals for media policy decided by the Riksdag are to support freedom of expression, diversity, the independence and accessibility of the mass media and to counteract harmful media influence. Media policy aims to create good conditions for a diversity of independent media actors that contribute to strengthening a free formation of opinion, a free exchange of ideas as well as an active scrutiny of society's rulers. At the same time, the increased media supply entails a risk of increased polarization in society, when people increasingly share the same images of reality. For the national players in the media industry, the development has meant a sharp increase in global competition, crisis-stricken business models and intensive work to maintain the production of content and access to quality journalism. All in all, this leads to fragmented media consumption that can threaten social cohesion, ie. that people feel less trust in each other, that tolerance for differences decreases as well as the space for constructive political discussions. The described development increases the importance of the existence of independent media with high legitimacy among the public and strong resources through stable funding. The latest SOM survey shows that people on the left have higher political confidence in public service than people on the right. The Media Academy's data also show that people who live in larger cities have a slightly higher confidence in SR and SVT than people who live in rural areas or in smaller towns. Confidence in companies is also slightly higher among people with higher incomes than among people with lower incomes. 27 percent of the population watches Youtube every day, compared to 8 percent in total for the TV channels' play services, including SVT Play. In the age group 12-15 years, the corresponding figures are 86 and 9 percent, respectively. Ever since AB Radiotjänst began its radio broadcasts in 1925, radio and television in the public service in Sweden have been conducted on the basis of certain basic principles: 1

  • The state guarantees the underlying infrastructure by constructing, owning and operating the network needed for radio and television broadcasts.
  • The program operations are conducted by independent program companies that are subject to requirements for impartiality and objectivity in the selection of which content is to be broadcast.
  • The programs' activities are financed by the users themselves, not by the state directly or through commercial revenues.2

The continued legitimacy of public service activities rests on the fact that it can meet democratic, social and cultural needs in society, as well as the need to preserve diversity in the media. This means that the core of the public service mission should be a focus on the societal needs that market participants cannot meet. It is important that the companies succeed in their mission to reflect the entire country and the variation that exists in the population. It is central not least for companies to be able to reverse the worrying trend of falling confidence figures.3

Through the digitalisation and development of new communication technology, Swedes today have more choices than ever when it comes to program content on radio or television. The access to internet, broadband and computer at home is very large in Sweden. 95 percent of all Swedes over the age of 12 have access to the internet. The proportion of the population who have a mobile phone is 98 percent, while 85 percent have a smart mobile phone. As the internet has become an increasingly important platform for both communicating and receiving media content, competition from large international media companies is becoming increasingly apparent in the Swedish media market. The individual media branch that has been hit hardest by the new competitive situation that globalization entails is the daily press. Globalization thus jeopardizes the business models of the commercial media and, by extension, quality journalism. This puts increased pressure on SVT and other players to develop their own program offering, and increase both quality and quantity. The directives to the Media Inquiry stated that citizens today have greater opportunities than ever to choose when, where and how they want to take part in media content and what they want to watch or listen to. As the supply of information on different platforms increases, so do the differences in media use and what information people receive. An increased range of information is in itself positive. At the same time, the differences in media use entail a risk of increased knowledge and participation gaps, as those citizens who to a lesser extent take part in information on societal issues are less able to participate in democracy and the democratic decision-making process. Gaps can also arise if people increasingly choose to primarily take part in information that confirms their own worldview. This risks leading to a polarization of opinions and perceptions of reality. The Media Inquiry states in its final report that smart mobile phones and social media have lowered the thresholds for citizens to put forward different perspectives, which is a democratic possibility. At the same time, new, partly hidden, threats to freedom of expression have arisen. The trend is towards reduced use of traditional media and journalism is dismantled. The traditional media are struggling to defend their value, polarization and misinformation are increasing and citizens are being attracted by simplified political messages. Algorithms control what comes up in individuals' feeds in social media and online searches. The algorithms are the same, but the result will be unique for each individual user, depending on previous user patterns. The flows then become personified and possibly one-sided, which can reduce the breadth of opinion formation. It can also lead to the user's worldview being confirmed by prioritizing news or websites with content that the user already agrees with, something the user may not even be aware of. This is usually called filter bubbles. Filter bubbles can benefit those who want to provide the user with information that may be false or disinformative. Furthermore, machines, or algorithms, act as if they were humans. It has major consequences for the public because we do not actually know who is really participating in the new talks. Transparency here is deficient.4

The daily media consumption in 2017 was 359 minutes. A large part of the usage time for motion pictures in 2017 consisted of watching TV, 97 minutes, of which 27 minutes referred to web TV. In 2017, the population listened to 68 minutes of FM radio, 7 minutes of web or podcast and 52 minutes of music. The usage time for text media, 62 minutes, included 17 minutes of newspaper on paper, 10 minutes of digital newspaper, 13 minutes of magazines, 19 minutes of book and 3 minutes of digital book or audiobook. Young adults aged 15-24 stand out most clearly. According to Nordicom's measurements for 2017, their daily media consumption is significantly larger, 454 minutes, less centered on traditional media and more concentrated on the internet. Streamed / stored music and social media together account for just over half of the media time, 109 and 121 minutes respectively. There is a sharp increase in image and a sharp decrease in text, while the consumption of audio media for young adults is remarkably constant in the short term. Linear TV viewing decreases over time in all age groups. The most difficult to reach is the target group aged 15-24, who watch an average of 40 minutes a day, which is a decrease of 60 percent since 2009. Other surveys also show that watching moving images via social media is steadily increasing. Youtube and Facebook are by far the largest, but those under the age of 20 use Instagram and Snapchat more than Facebook. When it comes to watching mobile content, Facebook and YouTube are on roughly the same daily reach, 42 and 43 percent, respectively. In the group aged 15-74, half watch web TV with a daily reach of 48 percent, which means a growth of 10 percent compared to the corresponding quarter last year. Consumption of news in SVT, TV4 and Ekot in SR is stable while it increases in social media. News about the public sphere, ie politics, economics, trade, social issues, conflict and war, is received to a greater extent through traditional broadcasts than online. Just over half of SVT's offerings in traditional channels (excl. Barnkanalen) consist of news and facts, while the corresponding figure for TV4 is about a third. The Media Barometer for 2017 states that Facebook has the greatest reach when it comes to news in web-based media. Just over a quarter of the population aged 9-79 state that they consume news via Facebook on an average day. Among young people and in the age group 25-44, the proportion is even higher, just over 40 percent. Nine out of ten high school students use their mobile phones to take part in news. Seven out of ten find news on social media. Half goes to evening newspaper sites. One third each use SVT's or advertising-financed TV channels' websites. A quarter read Svenska Dagbladet or Dagens Nyheter online and just under a fifth read local newspapers. Just under a sixth use international news sites.5

Household media expenditure is increasing. In 2017, the average household paid approximately SEK 20,500 in media expenses. The fastest growing expenses are digital streaming services in the form of subscriptions to film, television and music as well as digital subscriptions to news and books. Subscriptions to film, television and music in particular have increased by more than 400 percent since 2014. Downloaded video games and digital subscriptions to morning newspapers have increased, by just over 260 percent each. Today, more than half the population has access to at least one so-called SVOD service, ie. a play service that requires a subscription. Two examples of such services are Netflix and Viaplay. Streaming services for audio books have also grown in importance since 2014. The costs for internet and mobile subscriptions make up 40 percent of the household's media expenditure budget.6

In this situation, independent media constitute a foundation in the democratic society through its function as a central source of information, a watchdog and a public space for public debate. In the Democracy Inquiry's research anthology Let more people shape the future! Professor Jesper Strömbäck emphasizes that democracy presupposes that people are at least reasonably informed about politics and society and that there can not be too large knowledge gaps between different groups. He emphasizes that media development is not an industry issue but a democracy issue. There are many challenges for public service companies in terms of reaching the audience in all different age groups, especially the younger audience. The challenges are both technical but also in terms of content and rights. Companies must take into account the changing consumption patterns and competition if the audience's time intensifies. When global players such as Netflix can offer lavish series to their customers, it also means that the demand for a high-quality range is also increasing at other media companies. In order to compete with such global actors, SVT and other domestic actors try to attract audiences by developing their own program offerings in drama. An example is the series Our time is now that SVT has had great success with both linear and online in 2017. SVT also notices increased international competition in the genre of documentaries and facts. SR, for its part, invests i.a. in-depth content in various podcasts, such as the US podcast and P3 Documentary. UR works to develop educational programs that have a long shelf life. It is often younger people who absorb new forms of media the fastest, and Facebook is without competition the most important social media for spreading news (IIS 2017). SR is trying to meet this development through a special news format for young people, P3 Nyheter. However, a large part of the content that is spread on Facebook comes from traditional media. SVT estimates that in 2018, the number who only use SVT's online services for an average week will approach 1.5 million. The overall online viewing is thus expected to be about traditional TV in volume. The online business contributes to a speed, flexibility and a personalized offer. The distribution costs in the terrestrial network are the same regardless of how many people take part in the transmissions. For online distribution, on the other hand, the costs increase the more people watch or listen. This is especially clear when distributing moving images.7

With their stable financing, the public service companies have great opportunities to participate actively in the technical development of the media market. It has primarily been about the continued development of the companies 'own online services, both the functionality that the user can use via the companies' apps and the underlying infrastructure to convey the content. One example is that SR develops services for voice-controlled speakers, e.g. Amazon Echo. SR's also works actively to develop new technology to facilitate and modernize radio production. Among other things, SVT has launched SVT Play in the format HbbTV, which means that the app can be used in all the major TV manufacturers' newer devices. The company has also developed a service that makes it possible to have text read out in parallel broadcasts on SVT Play to improve accessibility services.8

SVT perspective

SVT's ambitions are based on the public service assignment, which is based on three pillars:

  • independence, value and impact. Independence is based on the public service mission itself:
  • the institution
  • the regulation
  • the financing

For value and impact, SVT has six overall goals:

  • Social value
  • Individual value
  • Professional quality
  • Knowledge
  • Scope
  • Use9

SVT shall reflect the whole of Sweden. The work is multifaceted and is conducted in all activities, both in the program work and through, for example, recruitment, training and other HR issues. In order to be a relevant media player for a majority of the population, it is essential that people with different backgrounds and living conditions participate both in the program offer and in the work of producing them. In a changing media world, it is important for SVT to try to understand and adapt the business to how people's and society's needs develop. For several years, the media landscape has become increasingly international. American platforms such as Google and Facebook take the vast majority of internet advertising from Swedish media and Netflix has become a strong TV player over the internet. The majority of the Swedish TV production companies have been acquired by global groups with the result that the program formats are internationalized. In relation to this, SVT's role as a provider of content in Swedish, not least in the news area around the country, is becoming increasingly important. In 2016, 25 percent of the traffic to SVT's sports site came from social media, but when the algorithms were changed by Facebook, the share dropped to 11 percent. This change shows the importance of Sveriges Television's strategy to primarily publish material on its own platforms. In Poland, Hungary, Slovakia, the Czech Republic, Slovenia and Croatia, the ruling parties have linked public service companies so closely to the state apparatus that today they are seen as state television rather than free and independent media. It is more important than ever to ensure a strong and independent public service in Sweden.10

To create good conditions to reflect the whole country, SVT has an organizational strategy based on five key parts:

  • Delegated decision-making power over content
  • Permanent presence in 34 locations
  • High proportion of employees in the decentralized organization
  • Great opportunity for presence through flexibility in programming
  • Ensuring sufficient resources for the reflection mission 11

SVT is the television company in Sweden that broadcasts the largest proportion of programs in Swedish. In 2018, 74 percent of the 22,082 hours broadcast were in Swedish, of which 8,302 hours were the first broadcast. Following the reorganization of the regional news, 21 local broadcasts will be broadcast. This means that there will be 165 hours of local broadcasts on SVT1 and SVT2. Since SVT broadcasts in 21 local windows, this means that a full 3,465 hours were produced and broadcast from the local newsrooms. The number of employees within SVT 2018 was just under 2400. In 2018, the program control broadcast a total of 108,897 programs on the channels SVT1, SVT2, Barnkanalen, Kunskapskanalen and SVT24. The statistics on the number of programs broadcast include first broadcasts as well as reruns, pre-produced programs and live broadcasts. SVT1 is the channel with Sweden's greatest diversity. Broad programs that create the conditions for shared experiences - by looking together or talking about after. It brings together the whole country with popular programs in all genres. SVT2 has great breadth with a focus on facts, culture and society. It has topics from several angles and content that encourages new interests and the desire to learn more. The channel broadcasts SVT Forum during the day. Barnkanalen is Sweden's only advertising-free channel for children of different ages. It has an extensive Swedish original production. SVT24, which shares space with Barnkanalen, rebroadcasts general television programs from SVT1 and SVT2. The channel is now often used for both parallel and retrospective broadcasts for visual and sign language interpretation. Open archive is a service that offers the public an opportunity to review older programs from SVT's large archive. Open archive is a treasure chest filled with nostalgia, drama series, children's and entertainment programs. You can watch acclaimed documentaries and programs in facts, news, sports and culture. The user can go directly to the sources and immerse themselves in, for example, election vigils, documentaries, KU interrogations and interviews with those in power. The programs that are published represent SVT's entire range from the start in the late 1950s until 30 June 2005, the date that sets the framework in law and agreements. In 2018, the Open Archive covered approximately 3,500 hours. Parts of the offer on the Open Archive are also published in SVT Play.12

During the year, SVT built a studio for live sign language interpretation of news programs. The task is to interpret the news programs on sign languages ​​on weekdays. In 2018, the development has continued of both production technical solutions and working methods to be able to produce large events with distance technology from the TV houses. Remote technology was used during Almedalen Week and during the Nobel Banquet. SVT has introduced augmented reality graphics (augmented reality) which makes it possible to present live virtual graphic elements that are integrated with the scenography. The graphics have been used successfully in the World Cup, election programs and in the Winter Studio. During the year, the HbbTV platform was launched by several TV manufacturers and is now found in the absolute majority of TVs sold in Sweden. SVT's goal is to reach as many people as possible with SVT Play on the big screen. The audience movement online continues at an unabated pace and SVT has therefore invested significantly during the year to be able to meet the audience's demand for streamed video. To increase the availability and stability of digital services, several initiatives have been taken. This includes more redundant systems, migration to the cloud platform and a new system for live broadcasts. SVT also strengthens IT security by creating a completely new infrastructure platform. The duo app is an appreciated feature that enables the audience to interact with some of SVT's biggest programs such as Mästarnas Mästare and På Spåret. The app has been further developed during the year and has now reached one million downloads.13

Attempts to threaten media activities, especially news coverage, have become increasingly sophisticated. Orchestrated disinformation campaigns have become an increasing problem. Threats and harassment of journalists and media houses increase every year. SVT handles an average of about 35 security incidents daily in the form of hate mail, harassment, acts of violence and illegal threats. A significant proportion are judged to be so serious that they are reported to the police. The Internet is the primary arena for actors who systematically work to disrupt serious news coverage and who want to circumvent our open society. The security situation around Sweden has deteriorated and more and more attempts to influence are also being made by states and state-supported actors already in peacetime. In 2018, extensive work was also carried out with the aim of defining and developing SVT's role in crisis and preparedness. In such situations, SVT's role can be said to be threefold. SVT will inform, convey news and collect. The content must, as far as possible, be published both on TV channels and online. The new contingency strategy also emphasizes the importance of SVT prioritizing its own platforms, which, unlike, for example, publications on social media can be controlled. The program control also controls the presentation of important messages to the public (VMA). According to the broadcast reports, such information has been provided on 58 occasions during 2018.14

The social mission was managed in 2018 with recurring reviewing, debating and monitoring programs such as Assignment review, Opinion Live, SVT Forum, the foreign magazine Korrespondenterna, interview and conversation programs My truth and the world of ideas and Crime of the Week and Sweden today. The country around the country continuously reflects events throughout Sweden. In the public offering, social documentaries occupy a special position when it comes to following an event and going in depth on individual issues. SVT broadcasts documentaries within the framework of DOX and Dokument Utifrån at the same time as a new form of documentary has been developed where the documentary story can take longer over several episodes.15

From a public education perspective, SVT reaches the vast majority of citizens with programs that enrich and inspire new knowledge. Based on the mission to independently disseminate knowledge and be a reference point in a changing world, SVT produces a large number of programs with knowledge-related material. Public service gives the audience the opportunity to orientate themselves in society and enables new insights and knowledge. Subject areas such as religion, history, nature and culture are continuously found in SVT's offerings. SVT is part of the ongoing media development and we believe that public education and the mission of democracy in the future can not be linked to a certain distribution method. Public service fulfills an important public education mission on the internet. Democracy needs informed citizens. In a digitalised and fragmented information world, knowledge gaps are a real challenge as the information presented is filtered to a greater extent. There is also an increased risk that people choose a few news sources that suit their opinions. It is established in research that public service contributes to an increased level of knowledge in society. As one of several actors in maintaining the democratic conversation, the public service needs to develop the public education mission to meet future needs and continue to be a relevant communicator of knowledge, insights and differences of opinion. New technology is not an end in itself but enables public service to emerge in new forms, in new places. Content is becoming searchable and accessible, while one-way communication can increasingly be replaced by multi-way communication. Public service educational assignments are given new opportunities and SVT sees the importance of continuing to develop the democratic mission in this new context. Public service creates cohesion, understanding and becomes a platform for a common conversation. Research (including Ken Newton and Hooghe & Jacobs) shows that in countries with strong public services, trust in fellow human beings and institutions is higher and citizens are more well-informed and participate to a greater extent in democratic processes.16

Public wisdom development through digital media

Introduction

It is clear that both the government's and SVT's ambitions for public education through public service are elaborate and well thought out. Still, public service has failed! Polarization is increasing, societal problems are becoming more serious and politicians are passive in the face of global challenges. There is no reason to judge anyone for this, but the relationship is a result of a collective lack of wisdom. We are all political voters, opinion leaders, decision makers, consumers, investors, and sometimes politicians. Thus, we are collectively responsible. This shortcoming has always existed, but the more complex the social system becomes, the higher the demands on human wisdom to manage and develop it, and the wisdom gap that has grown faster in recent decades has revealed the shortcomings more and more, in the form of increased unresolved global challenges and more serious societal problems.

Researchers have found that we humans have plastic brains that can change, for better or worse. Maybe it was already in the 1950s when Sven Lindqvist wrote the book "Reklamen är livsfarlig" that it started to go downhill, when we were caught in a wave of advertising and consumption that nowadays has grown into a tsunami that no one escapes. One has given the other. Today, the entire social system is impregnated with problems that can simply be attributed to the seven deadly sins - pride / greed, greed, lust, envy, gluttony, anger, laziness. They are the values ​​that the market system lives by, and that sell products, services and future dreams. Our brains may be sharp in several ways, and the knowledge is often great, but the deep wisdom is not accessible or not developed. If the problem is a lack of wisdom, the solution should be the opposite, ie a greatly increased public wisdom development, and a reformed education system.

Why public wisdom development in digital media?

The reasons include:

  • most people spend a lot of time on digital media
  • there are a lot of fake news on digital media that needs to be addressed
  • many population groups can be reached
  • digital media works regardless of time and space
  • video benefits the public wisdom development process
  • cost-effective public wisdom development method
  • can change messages quickly
  • can be tailored depending on the focus group and geographical location
  • allows interactivity

The disadvantage is that face-to-face dialogue does not fit into the concept and that longer and deeper digital dialogues are less common so far.

Purpose and design of digital public wisdom development in digital media

The purpose of digital public wisdom development is to achieve wisdom development where the media has its advantages. It means finding communication activities that increase wisdom: These inner skills can be:

Holistic view

In each situation, see the whole, for example of our / others' actions, societal problems and global challenges, systems, technologies, etcetera. It involves training in:

  • integrate fragmented knowledge into a larger whole
  • understand how I, others, groups, society, nature and systems interact
  • understand how changes in fragments can change the whole
  • understand subjectivity
  • understand context
  • understand history

Values, human needs, emotions

Understand how values, virtues, emotions and human needs affect our decisions, thoughts, words and actions. It involves training in:

  • understand the importance of different social values, virtues and human needs
  • understand the long-term consequences of different social values, virtues and human needs
  • understand social values, virtues and human needs in different contexts
  • understand how social values, virtues and human needs work in practice
  • practice a conscious use of social values, virtues and human needs

Leadership

Lead themselves and others. It involves training in:

  • understand oneself, others, organizations and society
  • understand human motivation
  • understand different ways to decide
  • understand body, soul and mind
  • create internal and external stability
  • understand and implement different types of coaching
  • understand the effects of uncertainty

Critical analytical ability

Be able to critically analyze everything we hear and see, and be able to see things from different perspectives. It involves training in:

  • recognize problems
  • understand the meaning of facts
  • gather and organize relevant information
  • acknowledge misunderstood assumptions and values
  • understand and use language with accuracy, clarity and discernment
  • interpret data, evaluate evidence and evaluate arguments
  • acknowledge the existence of logical relations between proposals
  • draw sufficiently reasoned conclusions and make relevant generalizations
  • test the conclusions and generalizations that arise
  • reconstruct their belief patterns on the basis of new broader experience / knowledge
  • make correct assessments about specific things and characteristics in everyday life

Creativity and problem-solving ability

Be more creative and be able to solve problems. It involves training in:

  • find hidden patterns
  • connections between seemingly unrelated phenomena
  • generate new ideas
  • find relevant facts
  • use intuition and emotion
  • be non-judgmental
  • understand logical barriers
  • question

Empathy

Become empathetic, that is, get to know what it is like to be in other people's situation. It involves training in:

  • know the feelings of other people and animals
  • understand how other people's feelings affect their behavior
  • understand how my behavior affects other people
  • understand how other people's behaviors affect other people

Theoretical knowledge

Understand everything related to a sustainable society and much more. It involves training in:

  • understand relevant theoretical knowledge
  • understand theoretical knowledge in practical terms
  • understand how to develop theoretical knowledge
  • understand the history behind theoretical knowledge
  • understand the consequences of theoretical knowledge

Practical skills

Become more practical, for example in cultivation, nature conservation, crafts, technology, etc. This means training in:

  • understand practical skills
  • practice relevant practical skills
  • understand the implications of practical skills
  • understand how to develop practical skills

Conflict resolution

Increase the ability to resolve conflicts. It involves training in:

  • understand the causes of the conflict
  • listen actively
  • understand how the other sees the conflict based on their beliefs, perspectives and attitudes
  • understand the other person's feelings
  • understand how the other person experiences my behavior
  • understand and use different conflict resolution techniques

Visualizing the above points in digital media, in the form of high-quality digital TV productions or in simpler form of questions, facts, statements, wise slogans, positive images, role models, environmentally friendly initiatives, etcetera, is not particularly difficult. We thus believe that public service should actively disseminate these messages in digital media.

We point out, in order to avoid misunderstandings, that public wisdom development in digital media is not about indoctrination. Wisdom development aims to transform the whole person, his inner ability, insights, moral and ethical perception, also known as personality development, while indoctrination only brainwash people to think or do something in a particular situation.

Digital tools

All digital tools that have a significant spread in society should be used, including adequate apps, which can increase the efficiency of public wisdom development. Possibly the proposal "Wisdom development through digital media" should be coordinated with the proposal "Digital outdoor communication".

Results of public wisdom development through digital media

What happens when we are exposed to these digital messages every day is that they go into our subconscious where they are processed and also become topics of conversation. In combination with, for example, adult development in workplaces, according to Wisdom4future´s proposal, wisdom development becomes even more efficient. In addition, the contrast between public wisdom development through digital media, and other digital advertising, can be thought-provoking in a positive way.

Financing of public wisdom development through digital media

We believe that the state should be able to create its own digital money to finance the gigantic transformation required to achieve a long-term sustainable society, including public wisdom development through digital media. From a national economic perspective, we believe that public wisdom development through digital media is self-financing in the long run, as the positive effects in the form of reduced costs for societal problems will exceed the costs by a large margin .

Footnotes

1 An independent public service for all. Final report of the Parliamentary Public Service Committee. 2018 https://www.regeringen.se/49dde7/contentassets/faf1e6260e554e3fa84d300462759c31/ett-oberwende-public-service-for-alla--nya-mojligheter-och-okat-ansvar-sou-201850.pdf

2 Ibid.

3 Ibid.

4 Ibid.

5 Ibid.

6 Ibid.

7 Ibid.

8 Ibid.

9 Sveriges Television's public service report 2018

https://www.svt.se/omoss/media/filer_public/30/df/30df1949-e675-4791-b641-89571cbbe7ba/public_service-redovisning2018.pdf

10 Ibid.

11 Ibid.

12 Ibid.

13 Ibid.

14 Ibid.

15 Ibid.

16 Ibid.

© 2022 Wisdom4future. All texts can be copied, used and distributed.
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